The Total solution for NCERT class 6-12
Basis of Comparison
Convenience Product
Shopping Product
Demand
These products have a regular demand in the market.
These products have less demand as compared to convenience products.
Nature of Products
Includes products that fall under essential commodities.
Includes goods that are durable in nature
Unit of Purchase and Price
Available in small units having low unit price and therefore low margin of profit
Products are available in bigger units with high prices for unit which translates to higher profit margins.
Nature of Purchase
These products are bought impulsively and without any time and effort
Consumer spend considerable time on purchasing these products