The Total solution for NCERT class 6-12
Basis of Comparison
Product Concept
Production Concept
Belief
Product concept believes that consumers favoured quality products and profit can be increased by increasing the product quality.
Production concept believed that consumers will be favouring products that are readily available and are affordable. Therefore, profits can be maximised by increasing the production volume.
Focus of the business
The main focus areas were on improving product quality and addition of new features to the product.
The primary focus was on improving the production quantity and also reducing the production cost.
Methodology
Product quality and improvement of features was the primary emphasis.
Production efficiency was the primary point of emphasis.