Question -
Answer -
Following are the characteristics of a good brand name
(i) It should be short, easy to pronounce, recognise and remember e.g., Bin, Vim.
(ii) It should suggest product’s qualities e.g., Genteel, Rasna.
(iii) It should be distinctive e.g., Zodiac.
(iv) It should be versatile to accomodate new products which are added to the product line e.g., Maggie, Videocon.
(v) It should be capable of being registered and protected legally.
(vi) Chosen name should have staying powers e.g., it should not get out of date.